It goes without saying that a strong brand is worth a bob or two, but which brand is the most valuable? Disney perhaps, maybe Coca-Cola or even Marlboro. Afraid not, instead it’s a certain Google weighing in with a total brand value of $86 billion, yes, I said billion.
According to the “Farther of Advertising” it “takes genius, faith and perseverance to create a brand,” but I would have thought time would also be important. Not only is Google the most valuable brand in the world by some way, but it is also considerably younger than all the other companies in the top 10 and probably the top 100, if I took the time to check. Talk about new kid on the block.
The WSJ noted another interesting point – the sheer number of tech companies in the top 100. Not only did they dominate the top 10, but there are 28 technology companies in the top 100. As I work in tech PR, this is interesting, but maybe you are just thinking who cares about tech companies and their so-called brand value.
